802.999.2823
lisamroche22@gmail.com

Objective

Education

General Assembly, Boston, MA
User Experience Design Intensive

Community College of Vermont, Winooski, VT
Web Site Design Certificate

The College of Saint Rose, Albany, NY
BFA Graphic Design
Art History Minor

Experience

Gardener's Supply Company
Interactive Designer

• Create graphic assets for multiple promotions across a variety of platforms (social media, print, email, website)
• Develop flows and email campaigns.
• Utilized market research, trend analysis, and user testing to identify areas of growth in design strategies to attract new clients. 
• Create visual mock ups to be deloped into website layouts and worked closely with developers to implement features for the website.
• Concept and design packaging for proprietary products

Ben & Jerry's
Archivist

• Archive design materials for the graphics department in a digital database system using keywords for easy searchability for the creative team.
• Involved in design projects for
  in-house design department including photo editing, brochures, posters, and point-of-sales advertisements. 

Oberlander Group
Junior Graphic Designer

• Involved in design and production for the company including brochures, annual reports, postcards, advertisements, posters, newsletters and web sites.
• Some clients include Alvin Ailey American Dance Theater, Union Graduate College, and Saratoga Performing Arts Center.

Professional Skills

• Web Design
• Email Design
• UI/UX Design
• Wireframing
• Typography 
• Branding 
• Color Theory 
• Design Layout 
• Concept Based Design 
• Project Management 
• Print/Web Production

Digital Skills

Adobe Creative Suite

• llustrator  (Expert)
• InDesign  (Expert)
• Photoshop  (Expert)
• Dreamweaver  (Expert)
• Xd (Expert)
• Acrobat 

Web Development

• HTML/CSS
• JavaScript